Quiet. Quaint. Quirky.
Located three miles east of downtown, along the Detroit River, the Villages of Detroit are a unique collection of waterfront communities each with authentic personality and charm. This includes historic neighborhoods, high-rise condos, and now one of Detroit’s hottest new retail districts.
REVOLVE Detroit launched its first pilot program in West Village in fall of 2012. REVOVLE partnered with the Villages CDC, two building owners, entrepreneurs and artists to transform an entire block of vacant storefronts with art installations, pop-up and permanent business. Collaborative retail recruitment, marketing and retail rehabilitation grants resulted in a major transformation. Together we hosted three pop-ups businesses for a month or more and several events ranging from arts events to a temporary holiday movie theater. Four permanent businesses were recruited including: Craft Work, Detroit Vegan Soul, The Red Hook and Tarot and Tea that will fill the entire block starting in 2013.
The West Village business district, the focal point of REVOLVE efforts, is characterized by a diverse and dense walkable community. Indian Village, Detroit’s Gold Coast and Belle Isle, are all within one mile of the West Village business district. There are nearly 15,000 households, with median incomes of nearly $40,000 and average incomes of nearly $60,000 within one mile. Income density (spending power when accounting for the density of the neighborhood) is 4.2 times higher than the region. Residents spend approximately $115 million annually on retail goods outside the area, representing a tremendous opportunity for businesses to capture local spending.